We supply a wide range of Overland Equipment.

Oceanic General trading, a family business established in the Middle East since the 1970’s, has branched out under the label of ‘Overland GCC’ creating an umbrella brand for expedition ready equipment. We are now sourcing outdoor related products for the growing needs of the fellow outdoor enthusiast. Based in Al Quoz, Dubai we are equipped with 6,000 sq.ft of warehousing and a team of logistics professionals that allows us to stockpile and ship to GCC, Africa, and the Asian subcontinent.




Our choice of brands, logistics partners and dealers are carefully chosen, based on our own extensive outdoor experience and keeping in mind the end-customer’s need for durable and convenient products with genuine after-sale support. We test the products we represent on a daily basis, and always install and experience them first ourselves.

Our love for the outdoors has taken us on many journeys. The family have been picnicking in the Serengeti, canoeing for crocodiles in the Amazon basin, hiking in the rainforest of Borneo and off-roading in the Rub Al Khali, but the journey has always been the adventure and never the destination.

Of course, it always doesn’t go smoothly, as vehicles break down, someone gets sick, delays and such, but the most important piece of equipment we have come to cherish is a positive ‘can do’ attitude, and this remains at the core of our relationship with our customers, dealers and suppliers. While most of our products will come to you via our dealers, our end-customer testimonies reflect our investment in ensuring the satisfaction of our end-customer.


Our photos

Add to cart